CarnaUOL is a digital platform developed by the UOL Group to bring the energy of Brazil’s Carnival to a virtual audience. Through live streams, interactive features, and exclusive content, the platform offers users an immersive way to experience one of the world’s most iconic cultural events—no matter where they are.

Combining real-time broadcasts of parades and performances with behind-the-scenes access, CarnaUOL delivers an authentic and joyful celebration of Brazilian culture. The design and interactivity were centered around enhancing user engagement, amplifying the festive atmosphere, and making Carnival accessible in a new, innovative format.